Łukasz Roth
I am a Product Designer & Researcher with over 17 years of experience, dedicated to creating delightful and effective products and services—both digital and physical. My expertise covers various sectors, including education, healthcare, finance, insurance, and communication.
I excel in conducting thorough user research, facilitating cross-functional collaboration, and navigating multifaceted stakeholder environments. The projects featured in my portfolio demonstrate my ability to develop and implement innovative concepts that enhance user experiences while meeting strategic goals.
Experience
2024.12 - Currently
Semiflat, Remote
Senior Product Designer
AI-driven CRM Platform: Improved and expanded a modern, AI-first Salesforce alternative for a US-based startup. Refined the platform’s information architecture to enhance navigation and content organization. Designed new functionalities, including search and automation features, and redesigned key areas such as meetings and inbox to improve user experience and streamline workflows. Conducted competitive analysis and benchmarked innovative market solutions to identify differentiation opportunities. Delivered detailed wireframes and advanced prototypes with variables and conditionals to illustrate key user flows and functionalities. Advised on essential UX metrics to guide product decisions and improve overall user satisfaction.
Standardized Project Discovery & Kickoff Framework:Designed and implemented a standardized project discovery and kickoff process to streamline project initiation and improve stakeholder alignment. Developed a structured discovery phase focused on gathering essential materials, client responses, and detailed project briefs to ensure informed decision-making. Facilitated workshops to test and refine the process with clients, incorporating feedback to enhance clarity, efficiency, and outcome-driven discussions. Iterated on the framework to improve its adaptability across projects, ensuring effective discovery, clear scope definition, and actionable next steps. This improved process contributed to better project outcomes, stronger stakeholder alignment, and enhanced client satisfaction.
2022.10 - Currently
SWPS University, Warsaw & Kraków
University Course Lecturer – part-time
Design and Prototyping Courses: Lead courses within the Psychology and Computer Science program, specializing in UX research and design. Courses include:
Design and Prototyping
Advanced UX Design
Design Workshop: Designing innovative solutions that meet user needs
These courses focus on equipping students with key UX skills, including user research, prototyping, usability testing, and innovative solution design.
Strategy, and Analytics Courses: Lead courses focusing on essential areas that integrate human-centered design, strategic thinking, and data analysis, including:
Strategy – Developing UX strategies that align with broader business objectives.
Analytics – Leveraging data-driven methods to enhance user experience and inform design decisions.
2021.10 - 2024.08
Mobee Dick, Remote
Senior UX Designer
Qpony Mobile App Redesign: Led a redesign project to identify new value propositions and enhance user experience. Conducted desk research and competitive analysis, leading to the development of an empathy map for target user personas. Facilitated strategic workshops using tools such as Customer Journey Map, Strategy Canvas, and Value Proposition Canvas to position the app effectively in the market. Guided the team in ideation, feature prioritization, and planning, resulting in main screen mockups, an interactive prototype, and a refreshed Look & Feel design, with a final presentation for investors and the management board.
Personal Income Tax Platform: Led UX design for a new self-service platform for a public institution in Poland. Employed Agile methodologies and Rapid Iterative Testing Evaluation to quickly prototype and test solutions with users. Delivered User Flows, high-fidelity wireframes for desktop and mobile, an interactive prototype, handoff documentation in Figma, and a comprehensive test report with recommendations.
Iterative Research of the Insurance Agent Platform for Uniqa: Directed UX research for a new online platform for insurance agents, utilizing the RITE method for usability testing. Managed three iterative testing phases with user debriefing sessions to align testing scenarios and prototypes with client expectations. Produced a report with insights and recommendations that enhanced platform usability.
Discovery Project for RTV Euro AGD: Led business workshops and strategic discussions with client teams to determine the project direction. Collaborated with the lead UX researcher on the research plan, including ethnographic studies and in-depth client interviews, to guide project strategy and execution.
Opera Browser Audit: Led the audit of the Opera web browser’s functionality and features. Delivered an Airtable database and a slide deck with detailed recommendations for improving identified issues, which were promptly acted upon by the Opera team during their product planning meeting.
2020.07 - 2021.09
Software Mansion, Kraków
Product & Service Designer
Encrypted Communication App: Led user experience design and research, focusing on user privacy and data storage. Responsible for recruiting participants, preparing testing scenarios, and conducting research to enhance the app’s privacy features.
Froedtert & MCW Hospital Patients: Redesigned the application for hospital patients, including the preparation of user testing scenarios and development of funnels for qualitative data analysis to improve patient experience.
Discovery Phase for Religious Community Service: Directed the discovery phase for a new startup aiming to serve religious communities. Formulated design hypotheses based on user research, conducted ideation workshops with the project team, and created prototypes for user testing.
2019.02 - 2020.03
Razem Pamoja Foundation, Nairobi
Product Designer & Researcher
Innovative Product Design for the Kenyan Market: Designed and tested new innovative products tailored to the Kenyan market, focusing on addressing local needs and preferences.
3D Design and Printing Workshops: Conducted workshops for students at Mcedo School in Mathare slum, Nairobi, Kenya, teaching 3D design and printing skills to enhance students’ technical capabilities.
Education Program Development: Developed educational programs for the foundation, aimed at improving technical skills and knowledge among local communities.
Management of Cooperative Spółdzielnia Ushirika: Managed operations for Cooperative Spółdzielnia Ushirika in Mathare Slum, Nairobi, overseeing daily activities and contributing to community development initiatives.
2018.02 - 2018.11
Brainly, Kraków
Product Designer & Researcher
In-Person & Remote User Testing: Conducted both in-person and remote user tests to gather insights and validate design hypotheses for new product ideas and improvements. Applied experiment results and research to develop and test design hypotheses using quantitative and qualitative data.
Instant Answers Project: Designed the user experience for an AI-aided service aimed at improving the speed and quality of answers on Brainly. Collaborated closely with business and product owners, the Machine Learning team, and both backend and front-end developers. The service used machine learning to identify and present the best answers in real-time, reducing duplicates and enhancing user satisfaction. Test results showed a 90% reduction in duplicates and 25% faster answers to unique questions. The solution, which continues to support 350 million students, proved its value through A/B/C/D testing in the U.S. and Polish markets.
Video Guides Project: Led the implementation and test analysis for a service providing video explanations for popular math and physics questions. Worked with product and business owners, a market manager, and developers to deliver and test the solution in the Indonesian market. The service used step-by-step video explanations to improve understanding, resulting in a 70% lower bounce rate and 250% longer session durations. The concept was validated through A/B/C/D tests.
2015.02 - 2017.10
Aerosize, Bielsko-Biała
Product Designer, Expert in Ergonomics
Avalanche Airbag Vest and Backpack: Led the design, prototyping, and testing of the world’s first compact avalanche airbag vest. Focused on ergonomics and iterative development using the Kanban method, creating multiple prototypes and refining the design to ensure optimal safety and usability for users in avalanche-prone areas. The Aerosize vest features an innovative inflating system that combines compressed gas with ambient air, allowing for a smaller, more manageable design compatible with regular backpacks. The vest’s ergonomic design includes neck encirclement and under-arm fastenings. It has been tested and certified by TÜV SÜD Product Service GmbH in accordance with EN 16716: 2017, outlining safety requirements and test methods for avalanche airbag systems.
2015.07 - 2017.02
Orange R&D, Warsaw
User Experience Expert, Product & Service Designer
My Orange App: Led a team of UX and UI designers for the My Orange app, organizing workshops, collaborating with stakeholders, coordinating user tests, and managing implementation across sprints.
Customer Service and Omnichannel Strategy: Refined customer service processes and designed new contact methods (online and offline) in accordance with Orange’s Omnichannel strategy.
Strategic Workshops: Facilitated workshops with interdisciplinary teams for strategic product areas including Selfcare, Energy, CPE, Smart Home, Internet of Things, and Connected Cars. Coordinated with international research teams from the Orange Group to ensure alignment and integration of design solutions.
2013.02 - 2015.07
Orange R&D, Warsaw
Lead User Experience Specialist
Intelligent Customer Management System: Spearheaded the design of an Intelligent Customer Management System for Point of Sales. Conducted interviews, workshops, and user tests to gather insights and refine the design. Created customer journeys, interaction models, wireframes, and user interfaces, and worked closely with developers to ensure seamless implementation.
Multimodal Interfaces for Home Automation and IoT: Led design efforts in research projects focused on new forms of human-computer interaction mainly for home automation and the Internet of Things. Oversaw the creation of innovative design solutions to enhance user interaction and integration across various smart devices.
2012.02 - 2013.03
That’s My Trip, Warsaw
Co-founder, User Experience designer
Travel Diary App: Responsible for the user experience, interaction, and user interface design of a web and mobile travel diary application. Focused on creating an intuitive and engaging user experience, designing interactive elements, and developing a cohesive user interface for both platforms.
2007.02 - 2007.11
BMS Creative, Liszki
UI & UX designer
CRM Berberis App Redesign: Led the redesign of the CRM Berberis app’s user interface to enhance productivity. Focused on improving usability and efficiency through a more intuitive interface design.
Education
2005 – 2012
Industrial Design
Master’s degree
Academy of Fine Arts in Kraków, Industrial Design Department, Ergonomic Studio
2010
Media Lab & Industrial Design & Fashion
Socrates-Erasmus exchange program
Aalto University in Helsinki
2007 – 2010
Intermedia
Bachelor’s degree
Academy of Fine Arts in Kraków, Sculpture Department
2008 – 2011
Fashion Design
Professional diploma
Academy of Fine Arts in Kraków, Fashion Design Department
1999 – 2005
Graphic Design
Professional diploma
Fine Arts High School in Bielsko-Biała
Skills
Analytics
Funnel analysis
Google Analytics,
Hotjar,
A/B tests
Research
In-depth Interviews,
Usability testing,
Expert Audits,
Surveys,
Ethnographic research
UX Design
& Prototyping
& Prototyping
Figma
(including variables & conditionals),
Sketch,
Adobe XD
3D Design
Fusion 360,
Solidworks,
Rhinoceros + Grasshopper
Solidworks,
Rhinoceros + Grasshopper
Languages: English – Fluent, Polish – Native; Swahili – Basic
Certificates: sailing cerfiticate, PADI diving ceritificate, driving licence: A,B
Proficient operation of: 3D printer, CNC, lathe, milling, sewing machine
Download my CV
I designed this website in Figma and it is hosted by AnimaApp.
Thanks for visiting, Łukasz Roth