Łukasz Roth

Experience

1. 2025.10 - Currently

   Google (via Fluxon), Remote (USA)

   Senior Product Designer · Extended Workforce

   

   • Supporting Google teams on internal tools: user research, stakeholder interviews and workshops, product strategy, prioritized recommendations and prototyping.
   • Using AI coding tools to build working prototypes early, with custom interfaces on production data (handled securely, in local environments), so ideas can be presented and tested before teams commit to building them.

2. 2025.10 - Currently

   Fluxon, Remote (USA)

   Senior Product Designer

   

   • Supporting Google engagements and Fluxon’s internal initiatives.
   • Project kickoff standardization: Lead product designer and researcher on a dedicated team that made client kickoffs more focused and consistent. Started with interviews with key stakeholders, then ran a series of workshops with product managers, technical product managers, designers and developers. Turned the results into internal documentation and a presentation for the whole company. The new process improves client rapport, team coordination, and understanding of client goals and needs from day one.

3. 2024.12 - 2025.09

   Semiflat, Remote

   Senior Product Designer

   

   • ERP & CRM platform for manufacturing: Led end-to-end UX for a SaaS platform covering resource planning to customer management. Worked on information architecture, vertical navigation and service blueprints for complex enterprise workflows.
   • AI-driven CRM platform: Redesigned the information architecture and core areas (search, meetings, inbox) of an AI-first Salesforce alternative for a US startup, and added automation features that reduced manual CRM tasks by 36%. Built advanced Figma prototypes with variables and conditionals to speed up development.
   • Discovery & kickoff framework: Designed and tested a standardized discovery and kickoff process with clients, cutting kickoff time by about 60% (from roughly 4 days to 1.5) and improving scope clarity and stakeholder alignment.
   • Product ownership: Owned roadmaps and backlogs on client projects: wrote user stories and acceptance criteria, set priorities with stakeholders and ran planning with engineers.

4. 2022.10 - 2026.07

   SWPS University, Warsaw & Kraków

   University Course Lecturer (part-time)

   

   • Taught UX design, prototyping, strategy and analytics in the Psychology & Computer Science program (Design and Prototyping, Advanced UX Design, Design Workshop, Strategy, Analytics).
   • Mentored 150+ students through hands-on UX projects.

5. 2021.10 - 2024.08

   Mobee Dick, Remote

   Senior UX Designer

   

   • Personal Income Tax platform, Ministry of Finance: Led UX design of online PIT forms for a system serving 20M+ citizens. Used RITE (Rapid Iterative Testing and Evaluation) across desktop and mobile, and delivered user flows, high-fidelity wireframes, prototypes and a test report.
   • Qpony app redesign: Facilitated strategy workshops (customer journey, strategy canvas, value proposition canvas) that defined the app’s new market positioning. Delivered the prototype, the new look & feel and an investor presentation.
   • Uniqa insurance agent platform: Ran three rounds of iterative usability testing (RITE) with debriefs. The recommendations shaped the platform before launch.
   • RTV Euro AGD discovery: Led business workshops to set project direction and co-planned the research, including ethnographic studies and in-depth interviews.
   • Opera browser audit: Audited the browser’s features and delivered prioritized recommendations, which the Opera team took into its next product planning.
   • Product ownership: Owned client-project backlogs, wrote user stories and acceptance criteria, and ran sprint planning.

6. 2020.07 - 2021.09

   Software Mansion, Kraków

   Product & Service Designer

   

   • Encrypted communication app: Led UX research and design focused on privacy, security and user education. Recruited participants and ran usability tests.
   • Froedtert & MCW hospital patient app: Redesigned patient access to health records, test results and appointments, based on usability testing and qualitative analysis.
   • Religious community startup: Led discovery: formulated design hypotheses from research, ran ideation workshops and tested prototypes with users.

7. 2019.02 - 2020.03

   Razem Pamoja Foundation, Nairobi

   Product Designer & Researcher

   

   • Designed and tested products for the Kenyan market, based on field research.
   • Ran 3D design and printing workshops for students at Mcedo School in Mathare, Nairobi, and developed the foundation’s education programs.
   • Managed daily operations of the Ushirika Cooperative in Mathare.

8. 2018.02 - 2018.11

   Brainly, Kraków

   Product Designer & Researcher

   

   • Instant Answers: Designed the UX of an ML-powered service that surfaces the best existing answers in real time. Worked with the ML, backend and frontend teams. It cut duplicate questions by 90% and made answers to unique questions 25% faster, validated in A/B/C/D tests in the US and Polish markets, on a platform serving 350M+ students.
   • Video Guides: Led design and test analysis of step-by-step video explainers for math and physics in the Indonesian market. It reduced bounce rate by 70% and made sessions 250% longer.
   • Introduced regular in-person and remote user testing into product development.

9. 2015.02 - 2017.10

   Aerosize, Bielsko-Biała

   Product Designer, Ergonomics Expert (part-time)

   

   • Designed, prototyped and tested the world’s first compact avalanche airbag vest, which is compatible with regular backpacks. Certified by TÜV SÜD to EN 16716:2017.

10. 2015.07 - 2017.02

    Orange R&D, Warsaw

    UX Expert, Product & Service Designer

    

    • My Orange app: Led a team of UX and UI designers: ran workshops, coordinated user tests and managed delivery across sprints.
    • Omnichannel customer service: Redesigned customer service processes and new online and offline contact channels.
    • Strategic workshops: Facilitated workshops with interdisciplinary teams on Selfcare, Energy, Smart Home, IoT and Connected Cars, in coordination with Orange Group research teams.

11. 2013.02 - 2015.07

    Orange R&D, Warsaw

    Lead User Experience Specialist

    

    • Smart customer management system: Designed a queue and appointment system for points of sale, including customer journeys, shop layouts, kiosk interfaces and the kiosk device. Rolled out in 8 stores, serving 250,000+ customers.
    • Multimodal interfaces for smart home & IoT: Led design in research projects on voice and gesture interaction. Co-author of four European patent applications.

12. 2012.02 - 2013.03

    That’s My Trip, Warsaw

    Co-founder, UX Designer

    

    • Designed the UX and UI of a web and mobile travel diary app.

13. 2007.02 - 2007.11

    BMS Creative, Liszki

    UI & UX Designer

    

    • Redesigned the UI of the CRM Berberis app to improve usability and productivity.

Education

1. 2005 – 2012

   Industrial Design

   Master’s degree

   

   Academy of Fine Arts in Kraków, Ergonomics Studio

2. 2010

   Media Lab, Industrial Design & Fashion

   Erasmus exchange

   Aalto University, Helsinki

3. 2007 – 2010

   Intermedia

   Bachelor’s degree

   

   Academy of Fine Arts in Kraków, Sculpture Department

4. 2008 – 2011

   Fashion Design

   Professional diploma

   

   Academy of Fine Arts in Kraków

5. 1999 – 2005

   Graphic Design

   Professional diploma

   

   Fine Arts High School in Bielsko-Biała

Skills